Contact Us
Phone

+61 414 741 084

Fax

+61 414 741 084 (Virtual Fax)

Email

jpracbusinesslaw@gmail.com

 

Address

13 Ferndale Parade

Highton 3216

VIC, Australia

The Intention of Mobile Banking in Malaysia based on the UTAUT Model and its Empirical Evidence

06/20/2021

Received: 23 February 2021
Revised: 28 March 2021
Accepted: 17 April 2021

Marzieh Zendehdel, Saeideh Sharifi Fard, Laily Hj Paim

  Download Full Text


Abstract

Rapid advances in the field of wireless technology plus the vast ownership base of cell phones have led banks to invest substantially in developing mobile banking. Though the rate at which mobile banking has been embraced is still significantly lower than expectations. As such, there is an obvious need to initiate research to determine the factors that would have a positive effect on the adoption of mobile banking. To address this issue, present study adopts the Unified Theory of Acceptance and Use of Technology (UTAUT) to recognize these factors and their impact on the adoption of mobile banking. A sample of 400 respondents was used in this study from which it can be empirically concluded that individual intention toward mobile banking is much affected by social influence, performance expectancy and trust, in this particular order of influence. Current study also revealed that gender had a significant moderating effect on performance with regard to the intention toward mobile banking.

Keywords: mobile banking, trust, cost, performance expectancy.

 

  Download Full Text


298
Related Content

Register
To submit your paper, please register first by clicking on the registration button. You will then be able to upload your paper within the control panel(cpanel)


Publication Information

Journal of Practical Business Law

 

ISSN: 2783-2899

Publisher

Rose Scientific Publication

Melbourne, Australia

Director in charge

Dr. Alex K. Lobanov

Editor-in-Chief

Justin Perry, Ph.D.

Executive Manager

Mehrdad Fallahi Barzoki, Ph.D.

Rosepub - Journal management system