Abstract

The target of viral marketing on the platform of popular online social networks is to rapidly propagate marketing information at lower cost and increase sales, in which a key problem is how to precisely discover the most influential users in the process of information diffusion. The method is proposed in this paper for helping companies to identify such users as seeds to maximize information diffusion in the viral marketing. In this method we define a function with some new parameters and try to optimize discovering of influential users to start an optimized viral marketing.

Keywords: influential users, social network, viral marketing, word of mouth marketing.


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