Abstract

Customers Relationship Management (CRM) is a broad term that covers concepts used by companies to manage their relationship with customers, including the capture, storage and analysis of customer information. Customer relationship management is an old concept. It is all about how you treat your customer after the sale. Over the years myriad software applications have sprung up to simplify and streamline this process. In simple terms, CRM involves organizing and tracking all contacts with prospective and existing customers. This article focuses related to customer relationship building especially for life insurance and its management. Identifying the managerial practices and measures for relationship building for effective and efficient business is the epitome of this article. Right from basic concept of CRM, its strategy and technique formulation to evaluation of CRM, various aspects of customer relationship management are covered in this article.

Keywords: Customer Relationship Management, Marketing, Life Insurance, Information Technology.

 Full Text Download