Study on the psychology of children's brain development
Abstract
Children in this world almost immersed in the environment of brands. Acquiring brand knowledge is necessary for children to adapt to the complicated consumer environment and grow as a sophisticated consumer. This research investigated the development of 3- 7-year-old childrens brand awareness by using preference judgment. The result showed that: (1) By the age of 5, children showed preference for the product with high brand awareness, but the 3 -year- olds did not show this tendency; (2) perspective taking affected the childrens judgment, children did better when they were asked to judge a ignorant persons preference than to judge theirs.
Keywords: psychology, brand awareness, children, development.
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